PEPETINO
Branding | Print Collateral | Art Direction
Pepetino is a chilli condiment that brings together Italian heritage and flavours drawn from the Australian bush. Bold by nature and unapologetic in character, the brand mirrors the chilli oil itself, packing a punch while remaining grounded in tradition. My role focused on shaping a visual language that feels nostalgic yet energetic, balancing old world cues with a playful, contemporary edge. The result is a brand that feels vibrant, confident, and unmistakably fun, designed to stand out on shelf and at the table.
The brand’s boldness carries through into the digital experience, where colour, content, and tone work together to create immediate impact. Saturated hues and confident compositions ensure Pepetino stands out and holds its own, both on screen and in context. Every element was designed to feel energetic, playful, and unmistakably on brand, turning the website into an extension of the product’s punchy character.
To extend the brand beyond product and design, curated playlists were created as part of the Pepetino world. Each playlist evokes a distinct mood, adding sound and rhythm to the brand’s expression. Together, they deepen the experience, allowing Pepetino to live not just on the table or screen, but in the moments and atmospheres it accompanies.
Listen on Spotify
Listen on Spotify
Listen on Spotify
