THE HOUSE AT LIZARD ISLAND


Digital Design | Social Media | Art Direction

The House at Lizard Island represents the pinnacle of luxury, an intimate private retreat set on the edge of the Great Barrier Reef, defined by seclusion, beauty, and discretion. My role centred on shaping how the experience is revealed, translating the feeling of a stay into a considered narrative expressed through tactile moments and refined digital communication. The brief was to capture the stillness, escape, and quiet indulgence that define The House, allowing each touchpoint to feel as thoughtful as the destination itself. The result is an expression that feels immersive, restrained, and deeply connected to its setting.

Shaping how The House is experienced through digital and editorial touchpoints, translating the feeling of a stay into a refined visual and narrative language. From social content to digital communication and trade materials, each piece was designed to reflect the stillness, discretion, and sense of escape that define the destination.

Experiential moments were designed to extend the brand beyond the screen. Through bespoke media experiences and tactile details, the world of The House was translated into something physical, creating a cohesive brand experience that could be felt, not just seen.

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