THE RACONTEUR

Brandin | Art Direction | Content

The Raconteur is an Australian fragrance house defined by storytelling, wit, and a deep sense of place. Each scent is conceived as a way of telling the story of Australia through fragrance, capturing landscape, mood, and memory. My role focused on shaping how these narratives are expressed visually and experientially, ensuring each touchpoint felt intentional and true to the brand’s voice. The result is a brand presence that feels evocative and distinctive, drawing people into the moment, where each image becomes part of the story being told.

The work focused on shaping a cohesive brand world across packaging, digital, and content. From website design to content production and social media, each touchpoint was crafted to feel intentional and aligned. True to The Raconteur’s name, every element was designed to tell a story, allowing the brand to speak through whatever it touched.

For The Raconteur, fragrance is narrative made tangible. Packaging and imagery were shaped to act as sensorial cues, echoing the brand’s belief that scent tells the story of place and memory. Through this convergence of object and image, each fragrance begins to speak before it is ever experienced.

DISCOVER MORE